Rocky

The new Rocky Ad- 'Rocky tastes great with elbow space'

A great ad;

It's not over complicated and not tyring to be anything it's not.

It's actually funny.

It makes me want a Rocky.

This ad is screaming out creatives taking their own route- going agains market research, that ultimately would point to value, health and bla bla bla. They have simply pumped out a decent ad without trying to be too clever- great.

You tube it- it will make you laugh in all its simplicity.